iBeacon new project
Having just launched its shopper-detecting shopBeacon in two Macy’s department stores,(s m) Shopkick has decided to scale its trials of Apple’s(s aapl) iBeacon technology down to much smaller venues. It’s partnering with American Eagle Outfitters(s aeo) to launch shopBeacon in 100 U.S. locations, including both its primary and Aerie lingerie stores.
Shopkick said once the pilot goes live next month it will be the largest trial of iBeacon technology in the country. iBeacon uses Bluetooth Low Energy to detect the presence of iPhones and other smartphones as they enter and leave a beacon’s limited range. With the consumer’s permission, the beacons are then able to form proximity-based connections with those devices. Retailers use those ad hoc networks to share retail information and promotions, not just about the store the phone owner happens to be in, but often about the specific aisle or section he or she is browsing in.
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