Dear God, Oracle is at it again — It’s buying Responsys for $1.5B to bulk up its marketing cloud

Gigaom

Oracle(s orcl) continues to build its marketing software arsenal, announcing  plans on Friday to acquire Responsys, a San Bruno, Calif.-based specialist in multi-channel marketing for about $1.5 billion in cash.

The deal is further evidence that Oracle is bent on upping its rivalry with Salesforce.com(s crm), a big customer but increasingly a competitor to Oracle not just in CRM but in marketing automation and affiliated fields. Oracle bought Eloqua, a marketing automation specialist for $871 million in a deal announced exactly one year ago. Salesforce.com followed with the blockbuster $2.5 billion buy of ExactTarget in June. Adobe Systems, another horse in this race, bought Neolane for $600 million a few days after the ExactTarget deal.

In a statement about the deal, Oracle said:

“The addition of Responsys extends Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service, Social and the Oracle Marketing Cloud. By bringing together Responsys and…

View original post 169 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: