LinkedIn’s New Showcase Pages Allow Companies To Highlight Specific Products And Projects

Linkedin, your company’s professional publishing platform


LinkedIn is announcing a new feature called a Showcase Page that will allow businesses on the professional networking site to target the fans of a specific product or brand.

David Thacker, the company’s vice president of marketing solutions products, said that when companies with a number of different products are trying to discuss all of them from a single page, it can become “a little bit overwhelming” for followers who aren’t necessarily interested in all of that content.

With Showcase Pages, on the other hand, Microsoft has been able to build a page focused on Office and another on Dynamics. Adobe, meanwhile, has created a page for its Creative Cloud suite of products and for its Marketing Cloud.

Aside from being more focused, Thacker said Showcase Pages are mostly “intended to work the same way” as Company Pages. Each company can create up to 10 Showcase Pages…

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