Small business pages in Facebook
Facebook is tweaking the way it counts up the small and medium businesses that have a presence on the social network.
Why the change? Well, it increases the count. Dan Levy, who leads Facebook’s small and medium business team, told me there are now 25 million Facebook Pages for SMBs, and 1 million of those businesses are active advertisers.
This may seem like an arcane tweak, and, well, it kind of is, but it’s worth noting as we track this side of Facebook advertising, since it could potentially become a big part of the company’s bottom line. In addition, Facebook likes to frame a lot of its ad-related changes in terms of how they might help small businesses (and not just giant advertisers), so it’s good to be reminded that those businesses really do exist and really are active on the site.
Back in April, Facebook said there were 15…
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